Wuthering Tears is a fictional fragrance campaign inspired by Wuthering Heights and the pain of unrequited love. The concept comes from a simple, personal thought: during heartbreak, my mother would often tell me, “I wish I could give you something to make it go away.” But there is no real cure for love — only time. From that impossibility, Wuthering Tears was born: an eau de parfum imagined as an elixir for heartbreak.
Its visual language draws from the film’s intense use of red and a custom typographic approach inspired by its credits, translating longing, obsession and emotional intensity into the identity of a fictional product.
Wuthering Tears — Eau de Parfum
For those to whom no one ever says “I love you.”
Art Direction: @sofiaramirez.work @polbuch @vinyettm@marc.arxiu
Copy: @marc.arxiu
Graphic design: @vinyettm @polbuch
Lettering: @vinyettm
Photography: @rodriguezbrun0
Videographer: @neusbrinquis
Video editor: @sofiaramirez.work
Sound design: @orosantioro
Tutoring by: @miguelquiroga.work @mariacerdan
Project done at IDEP Barcelona