Wuthering Tears is a fictional fragrance campaign inspired by Wuthering Heights and the pain of unrequited love. The concept comes from a simple, personal thought: during heartbreak, my mother would often tell me, “I wish I could give you something to make it go away.” But there is no real cure for love — only time. From that impossibility, Wuthering Tears was born: an eau de parfum imagined as an elixir for heartbreak.
Its visual language draws from the film’s intense use of red and a custom typographic approach inspired by its credits, translating longing, obsession and emotional intensity into the identity of a fictional product.
Wuthering Tears — Eau de Parfum
For those to whom no one ever says “I love you.”
Art Direction: @sofiaramirez.work @polbuch @vinyettm@marc.arxiu
Copy: @marc.arxiu
Graphic design: @vinyettm @polbuch
Lettering: @vinyettm
Photography: @rodriguezbrun0
Videographer: @neusbrinquis
Video editor: @sofiaramirez.work
Sound design: @orosantioro
Tutoring by: @miguelquiroga.work @mariacerdan
Project done at IDEP Barcelona
The auditory appearance is the mental representation of the immediate sound environment. Indeed, it makes us perceive reality in one way or another. Otosclerosis distorts this auditory pickup due to abnormal bone growth in the middle ear, often resulting in hearing loss.
In this project, we address an issue that is personal and affects our daily lives. Since we were diagnosed with otosclerosis, our auditory perception has changed significantly, leading us to explore new ways of understanding and experiencing sound.
Since the perception of identity is mainly based on visual representation, in this project we intend to decentralize identity, exploring other senses such as hearing, to describe and construct an identity. Through a free translation of sound into another visual form.
TFG Project ELISAVA 2023
Envolved Identities | Personal Initiative
Creative Direction: Vinyet Tejedor
Art Direction: Vinyet Tejedor
Graphic Design: Vinyet
DOP: Aitor
Editing & Color: Aitor
Loom: Footwearology Lab
Textile Mentor: Jordi Montaner
Project Tutor: Lluís Sallés
Awards:
Gold Laus 2024
Nominated Premis Ei! ELISAVA
Nominated Premis Gaudeamus
2KG aims to search for references to conceptualize the TFG. Through research, analysis and case studies, this immense amount of references is compressed into two kilos to generate a solid base.
Graphic Design: Vinyet Tejedor
Photography: Aitor Gómez
Print: Bramona
Editorial Design
2023
TFG Research and Development Report
Between Hearing and Identity
2023
Carrera is a song that aims to show the negative effects of competitiveness on people. This behavior that has been established today is present in many areas, the purpose is to make a moral reflection on how harmful this behavior, taken to an extreme, can be.
🔗 Youtube
🔗Spotify
Directed by Aitor Gómez @aitor_agv
Ad: Jordi San Martín @jordisanma
Production Company: @cookiedoblecrema
Production Director & Cost Controller: Joan López @joanlopez
Prod & Casting Director: Noa González @noagnzlz
Prod. Assistants: Paula Farelo @paulafarelo
Pau Segura @pauseguraalonso
Photo. Director: Aitor Gómez @aitor_agv
Gaffer: Marcelo Villar @maee.ce
Art Director: Carlota Tapia @carlotadofilm
Art Assistant: Vinyet Tejedor @vinyettejedor
Stylist: Alba @albaocanya
Still Photo: Victor Moreno @victor.moreno.torruella
Editor: Aitor Gómez @aitor_agv
Colorist: Lluc Suárez @llucsuarez
Graphics & Credits: Vinyet Tejedor @vinyettejedor
CAST: Prota. Hugo Lugowski @eyefaux Sergi Bimbela @sergibimbe6 Julian Sanchez Carilla @juliansanchezc13 Manuel Cabrera-Kabana @manu.cks Otger Gabardós @otgergv_ Pau Cunillera Danae Repiso @danae_repiso Izan Repiso @izan_repiso
Special thanks to: Vintage Palace @vintagepalace_ Music by Yaron Gabriel Weida @yaronweida & Joan Biosca @joanbioscaflores